Agricultural marketing marketing management kenya

The cohesion of the group is maintained by ensuring that individual members cannot secure power or gain advantages at the expense of the others.

Inelastic demand a Availability of substitutes. Glossary - at the end of the textbook their is a ready reference to the most important terms and concepts.

These boards were closed down in the s. These national co-operatives can then be affiliated to international organisations such as the International Co-operative Alliance. Enterprises which finance long term investments through short term sources of finance are either badly misinformed or have adopted a high risk strategy.

Enterprises adopt the marketing philosophy as a result of becoming aware that their own long term objectives can only be realised by consistently providing customer satisfaction. Farmers found mound methods yielded larger tubersand easier to use without new fertilizers or chemicals. In these circumstances, the price-makers are the middlemen and both producers and consumers are price-takers.

Some boards do not fit easily into the two categories discussed so far. The basic unit in the co-operative systems is the primary co-operative. The question of where the funding of the investment is to come from, at all points between production and consumption, is one that marketing must address.

Some campaigns focus on the issue of naming a product, establishing its brand in the minds of consumers.

Agricultural Marketing - Marketing Management (Kenya)

Produce such as groundnuts, sunflower seed oil and palm oil, have both domestic and export markets. Edward Seidler and Mr. As EMBs cannot influence these prices, they tend to take the defensive approach of lobbying for low producer prices. Agricultural marketing support[ edit ] Most governments have at some stage made efforts to promote agricultural marketing improvements.

However, problems associated with the cost and accuracy of data collection still remain to be addressed.

Agriculture in Kenya

Give farmers the profits of marketing that would usually go to intermediaries. These changes may require responses in the way in which traditional wholesale markets are organized and managed. Improving quality inevitably increases the associated costs. Thus its benefits can flow faster into the poorer countries who do not have the capital.

However, while they are able to identify such problems as poor prices, lack of transport and high post-harvest losses, they are often poorly equipped to identify potential solutions.

Inability of individual farmers to engage in demand creation activities for their own produce. What should be concluded is that it is possible to devise innovative approaches to the financing of business enterprises.

Food manufacturers will have particular expectations of agriculture as a supplier of their raw materials, including: Abbott9 highlights several particular strengths of private enterprise, including: Their immediate aim is to sell what they can make rather than to make what they can sell.

They should be permitted to expand steadily like any other successful business enterprise, finding the resources to do so largely from surpluses made in their own trading operations. Where agriculture is seeking to serve a food industry, that itself is seeking to meet these more sophisticated needs and wants, it can expect to face increasing emphasis on quality.

Secondary co-operatives are a from of vertical integration providing the opportunity for economies of scale, scope for development and improved administration. Poor support institutions, such as agricultural extension services, municipalities that operate markets inefficiently and inadequate export promotion bodies, can be particularly damaging.

If payments are not forthcoming, the machine can be recovered since its ownership remains with the seller up until the final payment is made, at which point the farmer is considered to have purchased the machine. A primary co-operative is one in which the shareholder are individuals; each of them having an equal share in its control.

Marketing and communications courses in marketing degree programs prepare you to build persuasive cases for each of these different groups. Many states also have programs. The storage function is one of balancing supply and demand.

Businesses have difficulty functioning when their trading activities are hampered by excessive bureaucracy. Licensed traders in a market will not be willing to cooperate in raising standards if they face competition from unlicensed operators outside who do not pay any of the costs involved in providing a proper service.

Commodity traders, processors, manufacturers who convert produce into food items and retailers, among others, are interposed between the producer and consumer. Risk bearing must be acknowledged as a cost since what is uncertain is not whether they will occur, but when they will occur.

Livestock Marketing in Kenya and Ethiopia: A Review of Policies and ALRMP Arid Lands Resource Management Programme (Kenya) State Minister for agricultural inputs and marketing.

Best Agricultural Courses in Kenya, Degree, Diploma and Certificate

Livestock is now considered as one of the various agricultural commodities which the Ministry handles. 2. Best Agricultural Courses in Kenya for Degree, Diploma and Certificate. Diploma in Animal Production and Health Management; Diploma in Agricultural Extension and Community development; The Diploma in Agricultural Irrigation and Drainage Engineering; Diploma in Agribusiness Management and Marketing; Diploma in Agricultural.

TANZANIA: AGRICULTURAL MARKETING SYSTEMS DEVELOPMENT PROGRAMME COMPLETION REPORT* * Questions on this document should be referred to: Mr. A. ABOU-SABAA Director OSAN Ext. International Journal of Agricultural Marketing Vol.

2(2), pp.February, 20% of the productive agricultural land in Kenya, but carry about 50% of the country’s population (Republic of without management control.

The captive structure is. Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer. It is also the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmer, producer and the consumer.

Agricultural marketing

All Agricultural Marketing jobs in Kenya on, the search engine for jobs in Kenya demonstration establishment, crop management, Good agricultural practice trainings, record keeping At least two years' work experience in agricultural production or sales and marketing of agricultural.

Agricultural marketing marketing management kenya
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Agricultural marketing - Wikipedia